Company Name: Bellaire Travels
Contract: Full Time
Location: Douala I, Littoral, Cameroon
Deadline: Not stated
About the job
The social media & Community Manager reports directly to the Head of Marketing & Communication and is responsible for executing approved digital marketing activities, managing the company’s social media presence, engaging with online communities, and providing regular performance reports to support marketing objectives.
Position Summary
We are seeking a proactive, creative, and organized social media & Community Manager to support the execution of our digital marketing and communication activities.
The ideal candidate will be responsible for managing the company’s social media platforms, coordinating content publication, engaging with online communities, monitoring performance metrics, and supporting the implementation of marketing initiatives. This role requires a detail-oriented individual who can effectively execute approved strategies while maintaining brand consistency across all digital channels.
Key Responsibilities
Social Media Management
- Manage and oversee the company’s social media accounts across all relevant platforms.
- Plan, schedule, and publish content according to the approved content calendar.
- Ensure all content aligns with the company’s branding, communication guidelines, and marketing objectives.
- Coordinate with graphic designers, content creators, and other stakeholders to ensure timely content delivery.
- Monitor social media trends and recommend relevant content opportunities.
Content Planning & Coordination
- Develop and maintain monthly content calendars
- Assist in the execution of marketing campaigns, promotions, and brand initiatives.
- Coordinate content requirements with internal departments and external partners.
- Ensure all content deadlines are met and campaigns are executed as planned.
Community Management
- Monitor social media platforms daily.
- Respond to comments, messages, inquiries, and customer feedback in a timely and professional manner.
- Escalate complex inquiries to the appropriate department when necessary.
- Foster positive engagement with the online community.
- Monitor brand reputation and report significant feedback, trends, or concerns.
Analytics & Reporting
- Track and monitor key social media performance indicators (KPIs).
- Prepare and submit monthly performance reports highlighting:
- Provide insights and recommendations to improve content effectiveness and audience engagement.
SEO & Digital Visibility
- Apply basic SEO best practices to digital content and campaigns.
- Conduct keyword research to improve online visibility.
- Support efforts to improve organic reach and search performance.
- Monitor website and content performance using analytics tools.
Marketing Support
- Assist the Head of Marketing & Communication in the execution of marketing and communication initiatives.
- Support the coordination of events, partnerships, activations, and promotional campaigns.
- Maintain organized records of content, reports, and marketing assets.
- Participate in marketing meetings and provide updates on digital performance and community engagement.
Required Qualifications
- Bachelor’s degree in Marketing, Communication, Digital Marketing, Public Relations, or a related field.
- Minimum of 2 years of experience in social media management, community management, or digital marketing.
- Strong understanding of Facebook, Instagram, LinkedIn, TikTok, and other major social media platforms.
- Experience managing online communities and customer interactions.
- Strong written and verbal communication skills.
- Bilingual (english and french)
- Excellent organizational and time-management abilities.
- Ability to manage multiple projects and meet deadlines.
- Strong attention to detail and ability to follow brand guidelines.
Technical Skills & Tools
Candidates must demonstrate working knowledge of:
- Meta Business Suite
- Canva
- Google Analytics
- Basic SEO tools and keyword research techniques
- Social media analytics and reporting tools
Preferred Skills
- Experience in the travel, tourism, education, or service industry.
- Basic copywriting and content creation skills.
- Ability to interpret performance data and make actionable recommendations.
- Knowledge of digital marketing best practices and audience engagement strategies.
Key Performance Indicators (KPIs)
- Consistent execution of the monthly content calendar.
- Growth in followers, engagement, reach, and community interactions.
- Timely response to messages, comments, and inquiries.
- Accuracy and punctuality of monthly performance reports.
- Improvement in organic visibility and content performance.
- Successful execution of approved marketing campaigns and digital initiatives.
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