Company Name: Dicalo Consulting Group (DCG)
Contract Type: Full Time
Location: Douala, Cameroon
Deadline: Not stated
Role Description :
The Digital Marketer will be responsible for planning, executing, and optimizing DCG’s digital marketing initiatives to support brand visibility and lead generation across its service lines. This full-time, on-site role is based in Douala and involves managing social media channels, email campaigns, online advertising, and website content to ensure consistent and engaging communication with target audiences. The Digital Marketer will analyze campaign performance, track key metrics, and provide data-driven recommendations to improve digital strategies and conversion rates. Day-to-day tasks include coordinating with internal teams to align marketing messages with service offerings, researching market and competitor trends, and maintaining an up-to-date digital presence that reflects DCG’s strategic advisory and consulting capabilities. The role also requires contributing to marketing collateral, supporting events or webinars, and ensuring adherence to brand guidelines.
Qualifications:
- Candidates should possess core digital marketing skills, including experience with social media management, email marketing, online advertising (e.g., search and display), and basic SEO/SEM practices.
- Candidates should possess content-related skills, such as writing clear marketing copy, creating engaging digital content, and adapting messaging for different platforms and audiences.
- Candidates should possess analytical and reporting skills, including proficiency with web analytics tools (e.g., Google Analytics), campaign tracking, and the ability to interpret data to optimize marketing performance.
- Candidates should possess design and branding awareness, with familiarity in working with creative assets, coordinating with designers, and maintaining consistent brand identity across digital channels.
- Candidates should possess strong communication and collaboration skills, including the ability to work closely with consulting, finance, and IT teams, and to present marketing insights to stakeholders.
- Relevant qualifications include a bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience in digital marketing.
- Experience in professional services, consulting, or financial services marketing is beneficial, as well as knowledge of B2B
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